I don’t usually share my “behind the scenes” plans for this space. However polished or unpolished as it may seem, I usually feel like I’m winging it and, even three or four years later, struggle to stick to a consistent plan or schedule. So sharing that plan feels scary.
Although this blog has slowly become my job, I try really hard to keep it as relaxed and fun for me as possible because I know the second it gets too structured and full of “have to’s” I’ll resent it. That said, since it is a job, I’ve been treating it as such for the past few years and know that it will flop and I’ll end up compromising on quality and turn into a puddle of stress if I don’t have goals and structure.
So I’m sharing my 2019 goals to both give you sweet readers a heads up for what to expect AND to keep myself accountable.
Last year, I used my Pace and Pattern planner religiously and, of course, I’m so excited to use the 2019 version this year. I’ll be using it in conjunction with an Ink & Volt planner which is a bit more streamlined and minimalistic than the P&P. I love Pace and Pattern because they’re AMAZING at forcing you to sit down and create goals that will actually happen. It’s an all encompassing planning that allows you to focus on your life as a whole, with space to plan, schedule, dream, make mistakes, and reevaluate. (Side note* this post isn’t sponsored by either company, but I did receive both planners to share my authentic experience with you throughout the year.)
So, without further ado, here are my goals for 2019, both for SL&Co. and for my personal life. This year will be a big one — I’m having baby #3 in May, we’re hoping for me to work enough hours on my blog and freelance work that I can take over a lot of our income, providing us with freedom to travel and live “tiny”, and both my girls will be in school part-time this Fall, freeing me up to (hopefully) work even more on this space. I’m so excited for what this new year holds.
Goals for the SL&Co.
Focus on long term partnerships between fewer brands
This is so beneficial for so many reasons. Mostly, it allows me to dedicate my time and energy to promoting fewer brands who I really, really believe in and can develop a relationship with. Furthermore, it helps you all, my readers, to make more informed choices by watching how a brand interacts with my real life over a period of time, instead of in a single blog post. My collabs will run for 3 months or 6 months. I’ll likely still have “one-time” partnerships interspersed throughout each month, but I’m really hoping to focusing mostly on long term relationships.
You can always keep track of who my “Ambassador” brands are by looking at the footer of my homepage.
Collaborate with brands who aren’t strictly fashion related
As my lifestyle becomes more “conscious” I hope to incorporate more posts on living an all around “slow and conscious” lifestyle, from downsizing, to lessening waste, to tackling newborn life as slowly and intentionally as possible. As always, I LOVE suggestions for what would be most helpful for you to read about, so please, email me or message me.
Write more “authentically”/real life inspired posts/updates
Although sponsored posts take a lot of time, I’m hoping to mix more unsponsored content in this year as well as tailor my sponsored posts to feel less “review-y” and more “here’s how a piece fits into my day to day life”. My latest post with Encircled is an example of one way I can do this.
Work only (as far as it’s possible) with brands who prioritize extended sizing and inclusivity in their marketing and production
This issue of exclusion and sizeism has been on my heart for months and although I don’t quite know yet where my voice fits in the narrative, I’m hoping to consciously shed light on brands who create clothes for women of all sizes/budgets/backgrounds. It’s hard when I’ll be the one “modeling” them for my site, but I’m hoping textual review will be enough for now. If you have ideas of how I can do more, please let me know!
Host raw conversations and listen
This will primarily happen via Instagram, because I love the community there and feel it’s a great platform for hosting true discussions, instead of me “preaching” from my blog.
Start up a semi-regular (monthly?) newletter to share happenings, discount codes, thoughts from my heart that don’t make it on the blog, and more. (Sign up below!)
Bonus points for letting me know what would be most meaningful to you in a newsletter!
Tackle one zero-waste goal each month
Join me! Emily from A Day Pack and a few others have already expressed their interested in joining me each month with a new zero waste challenge. The goal can be personal to your own life, but I’ll be sharing my monthly “schedule” and my progress with the hashtag #InspiringZeroWaste
Journal through my pregnancy
I’m terrible at regular journaling, but I love to do it. Journaling during pregnancy has been therapeutic while I carried each of my babies.
Have regular “vulnerability dates” with my husband
I’ve realized that although when I write it seems to come naturally, in personal relationships, especially my marriage, vulnerability is really hard for me. These dates might be weekly or monthly, but I want to force myself to share something raw each time.
Practice more self-care that isn’t blog or work related
I’m hoping that making this a goal ahead of time will ingrain it in my mind when I’m deep in the haze of the newborn phase. Even now, I usually feel like work is my alone time and self-care (because I love my job!) but to be my healthiest and happiest I need more outlets than just blogging.
There you have it! I’m sure these goals will ebb and flow like they always do, but I hope laying them out here is encouraging and exciting to you too. I’d love to hear a few of your goals for 2019 in the comments and, as always, thank you from the bottom of my heart for supporting me and this little slice of the internet.