Azura Bay || Making Eco-Friendly Lingerie Accessible

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If you’re a veteran reader of this little space, you’re no stranger to Azura Bay. I’ve shared about this wonderful brand countless times, and they’re lodged for good on my Lingerie List and on my main List of ethical retailers. But, aside from the fact that they offer ethically made lingerie, you may not know much about the Canadian undergarment powerhouse.

Today’s post, I hope, will change that.

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Azura Bay puts a unique spin on the tried and true concept of “sustainable marketplaces” (or, one stop shops carrying ethical goods). Everyone needs undergarments so Azura Bay truly fills a gap in everyone’s closet with their undergarments, swimwear, and most recently, a collection of basic tees.

I’m excited to be able to share about Azura Bay using Ashley’s (the brand’s curator and founder) own words to give you all a peek into the mission and future of one of my favorite (and in my opinion, most necessary) brands ever. Azura Bay empowers women on all ends of the supply chain, carries an inclusive range of sizing, and works to be truly as sustainable as possible.

How do you decide which brands to carry?

It's been pretty incredible to see the amount of growth in the ethical + eco clothing space the past few years since I launched and that's been reflected in the increased options for ethical + eco lingerie as well! I aim to bring women the very best selection in one easy-to-shop collection; so I'm very picky about what I stock in the store.  

The number one criteria a brand has to meet for me to carry them in the store is that they have ethical production; whether it's certified fair trade or locally produced and upholding local labour laws (I'll ask for as much transparency as possible on this including finding out what wages they are paying, their HR practices and if I can, visiting their facilities - I just visited Mayana Geneviere in Toronto and met her team, which was amazing!). It's so important to me to empower all the women in the supply chain as well as the women wearing the pieces I sell. 

Next, I try to stock as many styles in eco-fabrics as possible, but in order to get the fit and style many women are looking for (like smooth cups or lightly padded t-shirt bras), I'll stock something that's meeting those needs as long as it's ethically made. Fit and style are extremely important to me, as I believe classic, comfortable items that you love and wear often are the best starting point for a sustainable wardrobe! 

How does Azura Bay give back?

I wanted to give back to my community both here in Canada and globally beyond the ethical and eco initiatives with my products and packaging; so instead of 1% for the planet, I allow you to choose one of three organizations at checkout that I donate 1% of sales back to; World Wildlife Foundation, Nature Conservancy of Canada (did you know I live in the same province that many of Canada's polar bears call home!? I've seen firsthand the effects of climate change and this organization does a ton of amazing work to protect important habitats), and Because I am a Girl. This way you can contribute to the cause closest to your heart.

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What about packaging?

I currently use a combination of 100% recycled boxes and 100% recycled/recyclable polymailers from EcoEnclose, plus 100% recycled tissue paper and recycled paper postcards. The zero waste movement has been doing so well at inspiring packaging companies to be more creative; and soon I'll be able to replace my stickers, shipping labels, and tape with recycled/recyclable versions as well! I'm striving to reduce waste as much as I can along every step of the shipping process, and will be introducing compostable mailers later this year (I have a back stock of my original packaging, so it might as well be used first!). Additionally, I've been able to get several of my suppliers to reduce plastic usage by combining all pieces into 1 protective plastic bag instead of individually wrapped or even just wrapping them in tissue instead. 

What’s next for Azura Bay?

I'm so excited that so far this year I was able to launch a few pieces that have more inclusive sizing (my bralettes now run from 30A - 40H in certain styles plus more sizing in the nursing bralettes, including special sizing for smaller bands with larger cups like 32H!), and I'm working on expanding that this year with more styles and more colours. I hope to one day launch my own line so that I can better respond to the needs of my customers, but for now I'm focusing on bringing more options in the styles that my customers love. I'm so excited to have more basic styles in organic fabrics and new colours later this year. 

Additionally, I'm temporarily shifting my focus away from swim in order to provide better selection for bras, underwear, active/loungewear so I may do a mini-capsule collection in the future but for now my entire collection is on sale! Finally, I'm working on showing more behind the scenes content including meeting the makers and touring their facilities in my emails and Instagram feed, and helping my home city of Winnipeg launch it's first proper Fashion Revolution week!


Azura Bay carries a beautiful selection of some of my favorite brands — some I’ve purchased on my own, others I’ve heard about through Ashley. Brands like Naja, Organic Basics, WAMA Underwear, and White Rabbit NYC are all brands I’ve tried and love and, of course, ones that Azura Bay carries along with many others.

You can use the code LIV15 for 15% off any order from Azura Bay and be sure to shop the incredible swimwear sale while you can!


*This post is part of a longterm collaboration with Azura Bay. All opinions, photographs, and stories are my own. Thank you for supporting the brands that make SL&Co. possible!*

WAMA Hemp Underwear & the Time I Sold Out

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I remember the first time I realized I was headed in the "fashion blogger" direction. After years of blogging about my motherhood journey, venturing into DIY/recipe/everything else territory, and stumbling upon minimalism and ethical fashion somewhere along the way, I never expected fashion to be a part of my "professional journey". I remember telling myself that the day I posted photos of myself on the internet in underwear was the day I officially sold out. 

Well, friends, for better or worse, today is that day. 

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Although, I hope in a tasteful way, this step is scarier for me than it is for you, trust me. 

I don't have a perfect body (whatever that means). But, I do know that vulnerability is necessary, and although I don't plan to "strip down" more than this for the sake of promoting anything, sometimes it helps to see a real product on a real person's body. Not just on a model on a website. 

And when I come across a brand like WAMA, selling ethical, sustainable, comfortable, and practical undies, I can't help but rave about them. 

WAMA designs high coverage women's underwear and men's boxer briefs using what many argue is the world's most sustainable fabric: hemp. 

Why Hemp? 

Really, a better question is to ask "why not hemp"? And it's not because I've recently become a Colorado resident - I'd love hemp either way. WAMA noted that when they learned about the insane amount of benefits of hemp, they couldn't justify using anything else. Here's a quick snippet of why hemp is one of the most sustainable fabrics out there: 

  •  It's naturally anti-bacterial, moisture-wicking, and anti-odor
  • It gets softer with every wash, instead of worn out or rough (and trust me, it's already soft to begin with)
  • According to Good On You, it can even protect from UV rays
  • Hemp is incredibly easy to grow, not requiring use of pesticides or chemicals AND it retains the majority of the nutrients it absorbs from the soil
  • Hemp grows quickly, in small, dense areas, and requires less water and square-footage than cotton

And no, it doesn't have the same effects as it's "bad boy cousin" marijuana. Don't worry, mom. 

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Why WAMA?

Of course, WAMA isn't the only company using hemp. However when it comes to hemp underwear, they've worked hard to make sure their brand stands out from anything else out there. They spent years developing a design that would flatter all body types, work well under clothing, and have the credentials to back it up. 

WAMA uses GOTS Certified hemp, is a Green America Certified Business, and is 100% vegan. Their factory is based in China, the leading producer of hemp, believe it or not, and to ensure sustainability and that the people making their garments are treated with dignity and respect, one of their team members is located in China to perform regular audits.  

Sustainability. Transparency. Comfort. Body inclusivity. 

If those four things aren't worth "selling out" for, then my baby blogger self knew nothing. 


Want to try WAMA for yourself? 

Use SIMPLYLIVANDCO20 for 20% off your entire order until May 31!


*This post is in partnership with WAMA Underwear. All photos and opinions are my own. Thank you for supporting the brands that make this blog possible!*

Ethical Lingerie and the Slow Acceptance of My Body

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You are imperfect. Permanently and inevitably flawed. And you are beautiful.
— Amy Bloom

Beauty is, as I've written before, a fluid concept. I'm quicker to notice the beauty in other women than I am to celebrate my own, but as I've "gotten older" (I can say that at 24, right?) I've slowly and surely learned to accept my own "inevitable flaws" and, if not love them, appreciate them for what they are. 

Today is International Women's Day. A day that symbolizes empowerment, progress, and the many (many) flaws in the "system" that women face in the workplace, home, and world at large. And while all of these things are incredibly important and need to be discussed, I want to use today as an excuse to share about a topic that I've written on several times, but never felt comfortable "donning" for the world wide web. Lingerie, yes, but more than that, insecurity. And, in turn, the way a beautifully made piece of clothing, even one that no one else sees (unless you're silly enough to post it on the internet...), can empower you in its own small way. 

When I've shopped for lingerie in the past, it's usually been for one of two reasons:

1. for practicality's sake, usually while I was breastfeeding (easy access and comfort are key...everything else can go to underthings' hell). 

2. for enhancement's sake. In an effort to "disguise" my reality. (Ie. you've had two kids and still have no boobs to speak of). 

Shopping ethically, for either of those reasons, is difficult in its own way. The first, for sheer lack of options and, because, nursing bras, well, they get destroyed.

The second, because most non-Victoria's-Secret slow fashion shops don't rely heavily on "enhancement". More clearly stated, my days of push up bras comprised of two-inches of sheer non-boob foam were coming to an end and I'd have to accept my body for the way it really was if I wanted to support brands who were doing things in a truly empowering (and ethical) way. 

Of course, not all ethically made bras have to be un-padded bralettes for A and B cups, but by and large, the majority of brands I've come across focus on celebrating, protecting, and appreciating a woman's natural form, not her enhanced "socially accepted" form. 

And although it has been a hard acceptance on my end, the correlation between my own self-esteem and the types of clothes I choose to buy isn't lost on me. That's not to say that you can't rock a Victoria's Secret push-up bra (because I still do from time to time), but when I feel the need to wear pieces that don't honestly reflect my body, I've learned to re-evaluate my "why". Is it because I'm unhappy with my body? Is it because I feel like I need to be "enhanced"? 

And so I've begun the slow process of accepting my body - disproportions, stretch marks, acne, hairy arms, small boobs and all. See that "stomach roll" in the next photo? I accept that too. 

I've learned that acceptance can be both practical and beautiful. Un-enhanced and feminine. Beauty doesn't have a definition or "type", so why should my underwear? 

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A few brands I've been wearing (and genuinely loving) lately that have helped me feel beautiful in my skin: 

Hara the Label: 

Hara is an Austrailia-based lingerie company selling body-positive, organic, unbelieveably comfortable underwear and bras made from bamboo. I'm wearing their Stella low cut bra in Ivory and I forget that I'm even wearing a bra when I have it on. 

AmaElla Lingerie: 

AmaElla sells underwear, bras, and nightwear made from organic cotton. Their bras (both bralettes and non-bralette) and underwear are all made from OEKO TEX STANDARD cotton. I have their Organic Cotton Brazillian Knickers and they're the perfect amount of sexy and comfortable (the perfect combination, if you ask me). 

Aikyou Lingerie: 

Aikyou is a label designing specifically for women with small busts (hallelujah, right?) Their pieces perfectly blend femininity, uniqueness, and comfort, without compromising support or fit. I'm wearing their Milla Triangle bra in mint/white. 


Click here for a larger list of ethical lingerie retailers.

**This post was sponsored by Hara the Label, Aikyou Lingerie, and AmaElla Lingerie. I received product for review but wasn't compensated. Thank you for supporting the brands that keep this site running!**

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