Sometimes you meet a brand and you just know they belong in your closet. Or, at the very least, they’ve earned your attention. This happened to me a few years ago when my beloved Sotela launched and, although brands like these are few and far between, today I’m thrilled to introduce you to another.
Everyone, meet Wayre. Wayre, welcome to the world.
It’s rare that I get to work with a brand from their very inception, but today is a special day. Wayre launched on Kickstarter TODAY, meaning they have exactly a month to “make it” or their beautiful collection doesn’t get produced and you don’t get to experience the beauty that is this garment.
Before I share more about the piece I was so lucky to sample from their collection, here’s a bit about Wayre.
Wayre, like so many brands out there, began out of a desire for a garment that just wasn’t on the market. Rachael, the founder, had a light blue dress she loved for traveling, but lost it somewhere along the way. She tried to find a replacement, but after three years decided it was time to design her own perfect dress.
The Seville Dress became that dress and the other two pieces in their first collection grew out of the same desire to create pieces that traveled as well as the bodies who wore them.
Wayre’s first collection is made up of three super versatile pieces: the Seville Dress, the Flow Shorts, and the Shift and Snap Tank. All three pieces are made from recycled water bottles (see their campaign to see how many water bottles make up each piece), and have a silky feel similar to Tencel.
The fabric is spill-proof (seriously, water and breast milk just glide right off…other liquids I’ve yet to test ;). It’s also “stank-proof”, because the fabric itself is UV resistant, antibacterial, and ultra breathable, so it doesn’t soak in body odors like other fabrics do. It’s also wrinkle-proof (my favorite feature) and has a 4-way stretch so it’s extra comfy even after Taco Tuesday (and Wednesday and Thursday).
The pieces are designed in California and cut and sewn in the Everest Textile factory in Taiwan — one of the leading factories for sustainability and ethics.
In case you aren’t familiar with Kickstarter campaigns, here’s how it works:
Wayre has 31 days to raise $50k. If they don’t raise the full amount, they don’t get any of it. There are several levels for backers to support the campaign, and they all (for the most part) get you a piece or two from the stunning collection at a major discount (30% for today only and 20% for the rest of the campaign!)
As important as it is to support ethical brands in general, I think supporting them from the onset is an especially impactful way to vote with your dollar. And besides, when Wayre is all famous, we’ll be able to say we remember when they were just the little guy ;)
Here’s to a successful launch — shop Wayre’s incredible collection and support their campaign HERE.
*This post was in partnership with Wayre to support their Kickstarter campaign. All images, opinions, and creative direction are my own. Thank you for supporting the brands that make SL&Co. possible!*