When you think of luxury fashion brands what typically comes to mind? For me, words like "transparency," "community," or "giving back" are not on the forefront of my mind when I think of "high fashion" brands. But for Lions in Four, an ethical brand focused on creating luxury products for women, those three words are at the core of their mission statement.
Julie, the founder of the brand, has a passion for connecting women through community and empowering the artisans who create their well-made products. At LIF, the goal is to be the "first luxury brand built by the people" — where every single person who touches the brand at every level is celebrated, respected, and elevated.
They sell beautiful silk scarves (the Gwynn scarf is pictured in this post), clutches, recycled leather handbags, and jewelry with a message. Each product is handmade using ethically sourced materials like leather and their signature silk.
Lions in Four has six core values at the heart of their brand, all of which are incredibly inspiring.
Their goals are to:
Another piece of Lions in Four that I'm particularly excited about is their Community, created around the idea of bringing women together and celebrating them.
The Lions in Four community is an free online community committed to connecting women, overcoming differences, and building each other up. As a part of the community, you get access to exclusive products (like the red thread twilly pictured above), special discounts, insider info on the brand and their sister non-profit Lions in Four Foundation, weekly newsletters and more.
The red twilly is a free gift that is shipped straight to your door upon sign up, and it acts as a reminder that we're all connected and valuable. There is a small red strip on the very tip of the scarf that, according to Julie, represents the fact that at the end of the day, we are all "red" inside. The twilly acts as a symbol of Lion in Four's mission to unite and empower women everywhere through beautifully made products.